The Center for NYC Neighborhoods is a New York City nonprofit with a mission to promote and protect affordable homeownership in New York so that middle– and working-class families are able to build strong, thriving communities. While at SMAKK, I worked on the redesign of their website with the goal of better communicating dense and extensive information to their diverse audience. After helping plan the user flows, mapping conversion points, and refining wireframes, I led the visual design of the site through to developer hand-off, as my internship ended.
The redesign kept CNYCN's brand identity intact, so the visual language of the new site would need to feel natural and mesh with existing visuals. To begin the project and determine the direction of the design, I created 3 unique homepage designs. Using a variety of layouts, type treatments, and color combinations, we created unique design directions for the client to review.
Through numerous rounds of design review with the client, we were able to determine a design language that was applied throughout the 27 pages of the website. Clear typographic hierarchy, well-defined content blocks, and relevant iconography help effectively communicate the information on the page.